Business For Breakfast 3/18/2014

Rebranding Your Company to Invigorate Growth
A presentation by the San Diego Zoo Safari Park

• Understand how your customers perceive your company
• Change your identity to reflect the new reality
• Business results from rebranding

Speaker



Ted Molter, Chief Marketing Officer, San Diego Zoo Global

Ted Molter is the Chief Marketing Officer for San Diego Zoo Global responsible for public relations, creative services, advertising and design, website, publications, interpretation, sales, licensing and partnership marketing activities that support the World-Famous San Diego Zoo, the San Diego Zoo Safari Park and the San Diego Zoo Institute for Conservation Research the Society's scientific division. He joined San Diego Zoo Global in 1998 as the Associate Marketing Director in Charge of Public Relations. In April 2002 he was promoted to Director of Marketing.