Lunch & Learn: Creating Winning Trade Show Marketing Campaigns

In this two hour seminar, you’ll discover:

• The 4 steps to creating a marketing campaign
• Proven ways of inventing campaign themes that connect with your target audience
• How to create both an integrated and an experiential marketing campaign
• A creative brief worksheet to help you ask and record the questions that will spark great campaign ideas
• 25 common attributes of experiential trade show marketing campaigns (so you can better ideate and evaluate yours)
• Examples of successful marketing campaigns, and what they did right
• 23 trade show marketing strategies to consider for your company
• How to promote your trade show presence, via email, social media, and more
• A campaign checklist to validate the completeness of your creative vision