Marketing Insights: Crafting Your Narrative During a Crisis

Marketing Insights: 
Crafting Your Strategy and Narrative During a Crisis

COVID-19 has effectively revolutionized the way that business will be done, forcing organizations to adapt and find creative ways to stay connected with consumers. With many businesses shifting to a more virtual environment it is critical to understand the new marketing landscape and identify new strategies.

Join us on May 7th for an interactive panel presentation and discussion about how your organization can turn challenge into opportunity. 

Dialogue to include but not limited to:

• Creating Powerful Narratives
  • Making Connection: Illustrate how are we all in this together
  • Showcase how you are connecting and partnering with customers, companies and organizations to get through this challenging time
  • Authentic and relatable stories
• The Importance of Human-Centered Marketing
  • Shifting your mindset, messaging, and strategies from organization-centric to customer-centric
  • Why you should focus on building community, and how to do it
  • Quick bonus: The importance of accessibility, and why you must weave it into all your marketing effort
• How Small Businesses Can Show Large Acts of Resilience
  • Change products or services to during COVID
  • Flipping your business delivery system on its head
  • Consider new vertical markets
• Marketing Tips in the Age of Social Distancing
  • Marketing virtually using social media
  • Tips to generate virtual demos and presentations
  • Secrets to better virtual meetings
  • Power of adding e-commerce to your business

Michael Brown Vice President, Marketing & Communications Port of San Diego

Dave Woods Founder, Strategist & Designer Deedub, Inc.

Marlee Ehrenfeld Principal, Chief Creative Officer MIG

Bob Nance President & CEO Push Marketing

Todd Kern Chief Marketing Office Frontwave Credit Union