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Professional Development Forum - November 20


6 Steps to a Winning Brand

 
Whether you’re an entrepreneur or a mid-sized business, your brand is vital to your success.  Learn the 6 steps to develop a great brand that will drive new sales and increase customer loyalty.
  1. Understand your customer
  2. Determine what makes you different
  3. Develop relevant messaging
  4. Understand how to define your brand’s personality
  5. Identify the right creative resources to make your brand shine
Presented by Steven Bellach and Miro Copic
 
                
As co-founders of BottomLine Marketing, a brand and marketing consulting firm celebrating its 10th anniversary, Miro and Steve have worked with companies ranging from entrepreneurial start-ups to Fortune 50 companies.  

Both
Miro and Steve are passionate about brands. They started their successful careers at Fortune 500 companies.  

Miro worked for Frito-Lay, 20th Century Fox and Hasbro and Steve worked for Pillsbury, Tropicana, ProFlowers.com and Jenny Craig.  Both have been senior marketing leaders and general managers of corporate divisions and early stage technology companies.

Currently, Steve teaches a “Brands in Social Media” seminar in the executive education program at UCSD Rady School of Business, and for the last 7 years, Miro has been teaching the Branding course in the San Diego State MBA program. 

Professional Development Forum - Nove...
Register
Date and Time

Thursday Nov 20, 2014
7:30 AM - 9:00 AM PST

November 20, 2014
7:30 AM - Registration + Breakfast
8:00 AM - Presentation

Location

North San Diego Business Chamber
10875 Rancho Bernardo Road, Ste. 104
San Diego, CA 92127

Fees/Admission

$25 Members
$45 Non Members

Contact Information

858-487-1767
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