Marketing for Small Businesses

• Introduction to effective marketing strategies tailored to small businesses
• How to leverage cost-effective marketing tactics
• Discussion on how marketing can aid small businesses in attracting talent
• Practical examples of using AI for content creation, customer engagement, and more

Speaker ~ Ric Militi, CEO & Creative Executive Director at InnoVision Marketing Group

Ric Militi always dreamed of being in the place he is today: the leader of a team of overachievers that share his passion for marketing and the challenges it brings. From as early as high school, Ric Militi was inspired by the advertising greats that came before him and it was then that he knew marketing ran in his blood. From the first agency he opened in the 1990s to the anti-agency he runs today, Ric’s vision was always to create a firm that would serve clients first and be home to a team rooted in supportive company culture. Thanks to his strategic planning, this vision is now a reality.

Ric’s success in marketing began in his early twenties when he concepted, developed, and launched one of the nation’s largest transportation providers for the entertainment industry – Galpin Studio Rentals, which is still the market leader for rental vehicles used in the entertainment world today.

Ric and the team at InnoVision also provide pro bono services to Fresh Start Surgical Gifts and NNAHRA (National Native American Human Resources Association) to give back to the community and further the company’s mission of compassion for others. Ric has served two terms on Fresh Start’s Board of Directors and is on the Advisory Board for NNAHRA. He is currently a Presidents’ Council Member at Palomar Health.

Ric frequently lectures on brand theory and strategy, providing an in-depth understanding of the process by which actions impact the conceptual through the intersection of brand and operations. With a love of advising colleagues across many industries in the professional world, as well as mentoring, Ric also personally donates his time speaking to universities throughout Southern California, conducting seminars, providing career guidance and motivating attendees. He would find nothing more rewarding than to see these career upstarts become the industry’s next big thinkers.