Leadership Academy: Unlocking Influence: The Psychology of Persuasion in Leadership

SPEAKER: Luis Gutierrez-Prieto (Business Development at Founders First Capital)

Discover the science behind what makes people say “yes”—and how to ethically harness that power as a leader. This interactive virtual workshop dives deep into the psychology of persuasion, revealing the cognitive triggers and behavioral patterns that shape decision-making, trust, and influence.

Whether you're leading a team, driving change, or inspiring action, you'll learn how to:

• 🗣️ Communicate with clarity and impact

• 🧭 Build credibility and emotional resonance

• 🧠 Apply proven psychological principles to motivate and persuade

• 🤝 Foster alignment and buy-in across diverse stakeholders