Attracting and retaining top talent continues to be one of the most pressing challenges for small businesses in today’s competitive workforce landscape. Join us for the next installment of the North San Diego Business Chamber’s Small Business Forum as we dive into Talent Acquisition and Retention Strategies for Small Businesses—a critical area for growth and sustainability. This quarterly forum provides a collaborative space for small business owners and decision-makers to share challenges, exchange best practices, and gain valuable insight from experts and peers alike. With over 50% of our Chamber members representing small businesses, these forums are tailored specifically to the needs, goals, and feedback of our community. What to Expect: Expert Insight: Featured speaker Patti Cuthill, SHRM-SCP, will share actionable strategies to help you: Compete for talent against larger companies Build a strong employer brand Create low-cost, high-impact retention programs Navigate compliance in the hiring process Align culture with hiring goals Legal Update: Our partners at Littler will provide a quick 5-minute legal update to keep you informed on the latest changes impacting employment law and small business practices. Peer Collaboration: Learn what’s working for other business leaders in your region. Exchange ideas, ask questions, and walk away with new tools you can implement immediately. Why Attend? Strengthen your hiring and retention strategies Network with fellow business owners and professionals Stay ahead of legal and HR trends Be part of a trusted, growth-focused small business community Whether you're hiring your first employee or trying to retain a growing team, this forum will provide valuable guidance to help you build a workforce that supports your business goals. Patti is currently the Vice President People and Culture where she helps build and nurture a positive work environment valued by all Verve employees. Since joining Verve she has lead culture transformation efforts that has resulted in Verve achieving Top 10 Best Places to Work by the San Diego Business Journal for 2019, 2020, 2021, 2022, Fortune Best Small and Medium Workplaces 2020, 2022, and Great Place to Work Certified 2020-2025. Prior to joining Verve, Patti held leadership roles in Human Resources for CPU Medical Management, Rock Cancer CARE, CliniComp International, Rock Church & Academy, and Comic-Con. She also severed in the United States Navy. Patti received her Human Resource Management certificate from San Diego State University, her Society for Human Resources Senior Certified Professional from National SHRM and is a Certified Clifton Strengths Coach. She is also the instructor for Designing Exceptional Organization Cultures at UCSD Extended Studies. She currently serves on the California SHRM Board of Directors as District Director Southern California and San Diego SHRM Board of Directors as Past President; she volunteers at The Honor Foundation and is on the faculty for Military Transition Services at Veteran affairs of North County. Patti has participated as a board member for the San Diego Food Bank, Neighborhood House Association and Resounding Joy. Most recently Patti was nominated by San Diego HR Forum for Executive of the Year.
Wednesday Jul 16, 2025
11:30 am Light Lunch and Networking Lucia Capital Group Small Business
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Small Business Forum: Small Business Talent Acquisition and Retention
Talent Acquisition and Retention Strategies for Small Businesses
Speaker:
Patti Cuthill, SHRM-SCP
Vice President of People & Culture
California SHRM District Director SoCAL
San Diego SHRM Past President
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Date and Time
11:30 AM - 1:00 PM PDT
11:45 am Welcome
12:00 pm Guest Speaker
12:30 pm Forum DiscussionLocation
16789 Bernardo Center Drive
San Diego, CA 92128Fees/Admission
Limit 45 Attendees
Members - $25 includes light lunch
Non-Members- $55 includes light lunchContact Information
Send Email
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